Seasonal Demand

Today's blog is pretty straightforward as its title. Seasonal demand refers to the pattern of consumer demand for goods or services that occurs in a cyclical manner over a specific period of time, such as days, weeks, or months. This phenomenon is often influenced by factors such as weather conditions, public holidays, cultural events, and seasonal traditions.

Let's assume, you're looking for hoodies made of wool, but would you look for them during summer? Naturally no, even if they're available to buy, you don't need them in that season. Rather you'll buy it in winter. Similarly, let's say you need some sunscreen to protect from sun rays. Which season you'll look for it most? The obvious answer is summer!

Or for example, during Christmas you tend to buy gifts for your family, so your demand for the gift items will increase during the entire Christmas week. Similarly during Eid, the demand for savory food items are more demanded due to the traditions associated with the festival. Retailers often experience an increase in sales during many holiday season due to traditions and other celebrations.

So usually businesses must anticipate and account for these fluctuations in consumer demand to ensure they have enough inventory to meet customer needs while avoiding overstocking and waste. By analyzing past patterns and trends, they can develop effective marketing strategies and pricing models that take into account seasonal variations in consumer demand.